Knowing your followers is essential to develop a successful content strategy on Instagram. However, it is important to do so while respecting the platform's policies. Here's how to use the available data to optimize your presence on Instagram without taking risks.
Instagram provides analytical tools within the app for professional accounts. These allow you to obtain demographic and behavioral information about your audience without the need to use external apps.
Data download and analysis
- Request your data from Instagram: From your account settings, you can request a download of your data in JSON format.
- Analyze the information: Use software like Excel or data analysis tools to extract insights about your follower growth, interaction rates, and more.
- Identify patterns: See what type of content generates the most engagement and adjust your strategy accordingly.
